U.S. residents spent $469.5 million on electronic mail dating and personals in 2004, and over $500 million in 2005, the second largest Indian Dating segment of “paid content” on the web, according to a exercise conducted by the Virtual Reality Publishers Association (OPA) and comScore Networks.

In March 2008, the foremost 5 overall sites held 7% less mall share than they did precise year ago while the leading sites from the top five most niche dating categories mythical considerable gains.